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JERRY HOAK
DIRECTOR OF MARKETING AND BRAND DEVELOPMENT

After receiving a Masters in Communication in 2005, Jerry Hoak has been working his way up through the ranks of the New York advertising world. He is currently a Creative Director at Droga5, an independent company that was named 2012 Agency of the year by Adweek and one of the 50 fastest growing businesses in New York City by Crain's New York Business. In eight years, he has helped shape national and global brands including, Prudential, IBM, Yahoo!, American Express, and Coca-Cola.

He is also a cancer survivor.

In 1994, he was awoken on the night of his 14th birthday with the word Leukemia. A confirmed diagnosis the next day took a childhood that was previously defined by sports and art and classified it with a new label—CANCER KID. Regardless of the new title, Jerry set his mind and body to defeat the disease. And after a successful bone marrow transplant exactly one year later, months of remission turned into years, until another reclassification happened in 2000—CANCER SURVIVOR.

Almost a decade has passed, and the Leukemia has kept its distance. But not without taking a few parting shots. The latent effects of chemotherapy and radiation have made Jerry's life a near endless battle with his physical health. Not to mention a far worse side effect—his attitude and mental state took a turn towards depression, hostility and pessimism.

That was until he met Paul in 2012. Since then, acupuncture, and Paul's mentoring has had a life changing effect on Jerry. And after years of being defined by sickness, Jerry feels like he has been given a new opportunity in his own life, and a new passion for helping the lives of others. As Director of Marketing and Brand Development for P.K. Alexander, he plans to use what he has learned in advertising to help as many people as possible realize that they too, can take their lives back.

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